Local SEO in Bathurst & Surrounds
Local SEO (Search Engine Optimisation) is the process of using SEO to geographically market your business in your local geographic area. It optimises the website so that search engines such as Google rank your business in searches related to your business and your local area, such as ‘plumber Bathurst’. It is particularly important for businesses that serve a local community, such as tradespeople, cafés, dentists, accountants, or retail stores.
Key Elements of Local SEO
1. Google Business Profile
A well-optimised business profile is one of the strongest local ranking factors. It should include:
- Accurate business name
- Address and phone number (NAP)
- Website link
- Business hours
- Service categories
- Photos
- Regular posts
- Customer reviews
2. Location-Based Keywords
Pages should naturally include keywords that combine the service with the location, such as:
- Plumber Bathurst
- Builder Orange NSW
- Electrician Central West NSW
These keywords are used in:
- Page titles
- Headings (H1, H2)
- Meta descriptions
- URLs
- Body content
- Image alt text
3. Consistent NAP Information
Your Name, Address and Phone Number should be consistent across:
- Your website
- Google Business Profile
- Online directories
- Social media profiles
Consistency helps search engines verify your business.
If you would like to discuss your website’s SEO or have any enquiries, contact Kendall today! E: kmcallum87@gmail.com